Alternate History Game

The Challenge

A YC-funded alternate history game needed to acquire new users cost-effectively. In the competitive mobile gaming market, traditional user acquisition can be prohibitively expensive. The goal was to drive mass awareness and app installs while maintaining a strictly low Customer Acquisition Cost (CAC) without blowing the marketing budget.

Our Strategy

We deployed a highly targeted User-Generated Content (UGC) campaign designed to act as a cost-efficient performance engine. Working with an $11,000 budget, we focused on producing engaging, creator-led videos that sparked curiosity and drove viewers directly to the app store. By leveraging authentic platform trends rather than traditional ads, we maximized reach and ensured the content resonated naturally with the target gaming audience.

The Results

The campaign was a massive success, adding over 12,000 daily active users to the game. By assuming most installs came from our UGC efforts, we achieved an exceptionally low approximate CAC of just $1 to $2. The content captured massive attention, generating 8.1 million organic views and maintaining a strong 5% engagement rate. Ultimately, the campaign proved that authentic UGC can drive incredible app growth on a lean budget.